Why you should approach your Digital Experience Platform strategy from a DevOps perspective

DevOps and the agile methodology have become some of the defining features of modern software development, but they’re representative more general business trends: breaking down siloed departments, opening insular processes and eliminating gatekeeping across the enterprise. Organisations of all kinds are coming to realise the benefit of bringing together departments that traditionally worked in isolation, both in terms of cultural factors and business results. In this article, we’ll take a look at what your Digital Experience Platform (DXP) strategy can gain by addressing it from a DevOps perspective , and why you should consider it seriously.

Agile Digital Experience Platform strategy helps you stay relevant and proactively address customer needs

If there’s one lesson to be learned from the explosion of digital business over the past decade, it’s that the customer is in the driver’s seat – so much so that failing to be aware of their wants and needs is guaranteed to result in them taking their business elsewhere. Keeping up with customer sentiment is vital for businesses looking to improve on their service offerings and stay ahead of the competition, but customers’ expectations are changing all the time. Implementing an agile DXP strategy means being aware of what your customers want at all times, and making sure you’re evolving your DXP efforts to cater to their changing behaviour. By proactively addressing your customers’ needs, you’ll keep them coming back for more and position yourself as a partner they can trust.

A holistic view brings all departments into the picture

In much the same way that DevOps brings together disparate teams, DXP software pulls together data from all around your business and makes it available to all of your departments. Giving all your teams access to DXP data puts them on the same page and ensures they have an equal understanding of how the business as a whole is performing. With this information, sales, IT and business teams can come together to make more informed decisions, which leads to improved service delivery, competitive advantage and more opportunity for innovation.

Continuously test, improve and deploy DXP strategies

Continuous Integration and development are two hallmarks of the DevOps method: by automating the testing of new code as soon as it’s complete, potential errors are avoided and a working, current version of the software is guaranteed. It might not be possible to automate customer responses, but you can take a similar approach when it comes to your DXP strategy. With the real-time customer information that your DXP provides, it’s possible to create, test and implement new strategies at a moment’s notice. If your reports indicate a dip in performance, go back to the drawing board, make a few changes, and try again. With a bit of perseverance, you’ll be able to implement an optimised DXP strategy in no time.

SEE ALSO: 4 Digital Platform Development Trends to look out for in 2017

Streamline customer management and improve time to market

Keeping all the parts of your business on the same page means there’s less opportunity for conflict, both in terms of the data each department has access to and between teams or individuals during the decision making process. With the confusion out of the way, your teams can focus on generating the best results possible. This reduces the time it takes to implement changes or new features to your DXP strategy and makes it easy to experiment with potentially game-changing new ideas.

To find out more about how RXP’s custom Digital Experience Platform services can help your business thrive, download your free copy of our Guide to Digital Platform Trends 2017 at the link below.

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