Higher levels of competition, narrower profit margins, and shrinking customer attention spans are practically defining factors of the digital business landscape. In order to stay relevant and competitive in this context, you as a product owner need to have tools and processes in place to support rapid design and implementation of your products. Additionally, you need to be able to assess the efficacy of your existing products and be able to tweak and improve them at a moment’s notice. Sitecore 8.2 makes it possible to deliver rapid prototypes and production-ready sites for faster buy-in from both directors and clients. In this article, we’ll look at some of Sitecore 8.2.x’s features, and how they help increase the speed at which you’re able to deliver products to market.

Sitecore Experience Accelerator helps prototype designs quicker

The Sitecore Experience Manager (SxA) is a new addition to Sitecore 8.2 that features drag-and-drop User Experience templates and components quickly and at scale. SxA features a What-You-See-Is-What-You-Get-style (WYSIWYG) editor that makes designing new sites intuitive and user-friendly. The Sitecore Experience platform combines the Web Experience Manager with advanced functionality in order to deliver a single, integrated marketing system that captures contextual user information on an individual level. This not only makes it possible to deliver highly personalised experiences to your users – it enables you to track how each user interacts with your site and identify trends in user behaviour.

Help clients visualise the end result before you build it

Getting buy-in from clients from the outset of a project is essential, not just to ensure that both parties have a shared understanding of its scope and the commitments required on each side, but so that deadlines are met and no last-minute misunderstandings cause deployments to be delayed. Presenting wireframes and sitemaps to clients can cause them confusion and frustration, as it’s often difficult for them to understand how these translate to the finished product. The WYSIWYG editor and drag-and-drop UX components that come with Sitecore 8.2 make it easy to develop prototypes that help clients visualise the end product, which in turn helps you gain a better understanding of the architecture of the site and how it should address your customer’s business needs. This results in minimal rework based on client feedback, and, consequently, faster time to market.

Flexible templates make it easy to deploy changes rapidly and often

Unfortunately, the average organisation’s marketing budget doesn’t allow for returning to the developer every time you’d like to change the colour of the buttons on your microsite or creating a new landing page. Sitecore’s decoupling of content and design provides abstract templating options that enable you to present content in a variety of ways without requiring hours of work. This makes it easier to deliver a product that the client is happy with while staying within budget and time constraints.
To find out more about RXP’s Sitecore Development Services and how you can get as much as possible from your current Sitecore version, or for some help upgrading to the latest version of Sitecore, download our free guide to Digital Platform Trends 2017 at the link below.

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