Here are ten perfect examples from the real world of how brand awareness works in marketing a business.
As a journalist, I’ve always been fascinated by the power of branding. It’s amazing how a simple logo or slogan can create an emotional connection with consumers and turn them into loyal customers.
But, building brand awareness is no easy feat. It takes creativity, consistency, and a deep understanding of your target audience.
To help inspire your own brand awareness efforts, I’ve put together 10 examples of companies that have successfully built their brands from scratch. From the early days of Apple to the viral marketing campaigns of Dollar Shave Club, these stories are sure to spark some ideas for your own branding strategy.
So sit back and let’s dive into the world of brand awareness!
Social Media Campaigns
With billions of active users on platforms like Facebook, Instagram, and Twitter, social media campaigns have the potential to reach a massive audience. One company that has mastered the art of social media branding is Wendy’s.
In 2017, they launched their now-famous “Twitter Roasts” campaign where they responded to customer tweets with witty comebacks and snarky comments. The campaign quickly went viral and earned Wendy’s millions of new followers.
Another great example is Airbnb’s #WeAccept campaign which was launched in response to President Trump’s travel ban on seven Muslim-majority countries back in 2017. The company used its platform to promote diversity and inclusivity by showcasing stories from people around the world who had been impacted by discrimination or prejudice.
These two examples show how powerful social media can be when it comes to building brand awareness. By tapping into current events or using humor as a way to engage with customers online, companies can create memorable campaigns that resonate with their target audience long after they’ve ended.
By partnering with social media influencers who have large followings, companies can tap into their influence and credibility to promote their products or services. One great example of successful influencer marketing is the collaboration between fashion brand Daniel Wellington and Instagram influencer Kendall Jenner.
The company gifted Jenner one of its watches, which she then featured in an Instagram post that garnered over 2 million likes. This led to a surge in sales for Daniel Wellington, as fans rushed to buy the same watch worn by one of the world’s most famous models.
But it’s not just big-name celebrities who can be effective influencers – micro-influencers with smaller but highly engaged followings can also be valuable partners for brands looking to build awareness among niche audiences. Whether you’re working with a celebrity or an up-and-coming influencer, it’s important that your partnership feels authentic and aligns with your brand values.
When done right, influencer marketing can be a powerful tool for building brand awareness and driving sales – just ask Daniel Wellington!
Sponsorship of Events and Festivals
By associating your brand with an event or festival that aligns with your values, you can reach a large audience and create positive associations in their minds. One great example of this is Red Bull’s sponsorship of extreme sports events like the X Games.
By sponsoring these events, Red Bull has become synonymous with adrenaline-fueled activities and has built a loyal following among thrill-seekers. Another example comes from the world of music festivals where brands like Coachella have partnered up with companies such as H&M for exclusive clothing lines or Heineken for beer sponsorships.
These partnerships not only provide financial support to the festival but also give brands access to thousands if not millions of potential customers who attend these popular cultural gatherings. Sponsorship opportunities are endless when it comes to building brand awareness through event marketing – whether it be sporting competitions, music concerts or even charity fundraisers – there’s always an opportunity out there waiting for you!
Think about it – how many times have you seen someone wearing a Nike t-shirt or carrying a Starbucks mug? Branded merchandise not only serves as free advertising, but it also creates a sense of community among customers who share an affinity for the brand. Take Red Bull, for example.
The energy drink company has built its entire brand around extreme sports and adrenaline-fueled activities. To further solidify their image as an edgy and adventurous company, they sell branded hats, t-shirts, stickers and even skateboards on their website.
But creating successful branded merchandise isn’t just about slapping your logo on any old product. It’s important to choose items that align with your brand values and resonate with your target audience.
For instance Dollar Shave Club created “Bathroom Minutes” magazine which was distributed along with shaving products subscription boxes every month in order to keep subscribers engaged while they were using DSC products in bathroom. Branded Merchandise can be used creatively like this by brands inorder to increase engagement levels among consumers while keeping them loyal towards the Brand
Participating in Charitable Activities
One company that has done this exceptionally well is TOMS Shoes. For every pair of shoes purchased, TOMS donates a pair to someone in need.
This not only creates goodwill among customers but also helps spread the word about their mission. Another example of a company using charitable activities for brand awareness is Ben & Jerry’s ice cream.
They have long been known for their commitment to social and environmental causes, such as fair trade and climate justice. By aligning themselves with these issues, they have built a loyal following of customers who share their values.
These companies show us that participating in charitable activities can be an effective way to build your brand while making a positive impact on society at the same time. It’s all about finding causes that align with your values and mission as a business, then creating meaningful partnerships or initiatives around them.
Content Marketing Through Blogs, Videos or Podcasts
By creating valuable and engaging content, companies can establish themselves as thought leaders in their industry and attract a loyal following of customers. Blogs, videos, and podcasts are all great mediums for content marketing.
For example, Apple’s blog features articles on everything from product updates to design philosophy. These posts not only keep customers informed but also showcase Apple’s expertise in technology.
Similarly, Dollar Shave Club has built its brand through humorous viral videos that poke fun at traditional razor brands while highlighting the convenience of their subscription service. The company’s YouTube channel now boasts over 3 million subscribers! By consistently producing high-quality content that resonates with your target audience, you can create a strong brand identity that sets you apart from competitors.
So whether it’s writing informative blog posts or producing entertaining videos or podcasts – don’t underestimate the power of quality content when it comes to building your brand!
Product Placements in Movies or TV Shows
One of the most famous examples is Reese’s Pieces’ appearance in the 1982 movie “E.T.” The candy company saw a significant boost in sales after its product was featured prominently throughout the film. But, it’s not just big-budget Hollywood productions that can benefit from product placement.
Even small businesses can leverage this strategy by partnering with local filmmakers or influencers to showcase their products on screen. For example, one boutique clothing store teamed up with a popular fashion blogger to feature their clothes in her YouTube videos.
This partnership not only helped increase brand awareness but also drove traffic and sales to the store’s website. The key takeaway here is that product placement doesn’t have to be expensive or exclusive for big brands only – it can be an effective marketing tool for any business looking to reach new audiences and build brand recognition through creative collaborations.
Billboard Ads On Highways and Roadsides
Billboard ads on highways and roadsides When it comes to traditional advertising, billboards have been a staple for decades. And while some may argue that they are becoming less effective in the digital age, there’s no denying their impact on brand awareness.
One company that has mastered the art of billboard advertising is Coca-Cola. Their iconic red and white billboards can be seen all over the world, from Times Square to rural highways in Africa.
But what makes Coca-Cola’s billboard strategy so successful? For one, they keep it simple with bold colors and minimal text. They also use humor and relatable imagery to connect with consumers on an emotional level.
For example, one of their recent campaigns featured a series of billboards with phrases like “Better together” or “We go together like…”. Each phrase was accompanied by two different objects (like peanut butter & jelly or macaroni & cheese) arranged in the shape of a Coke bottle.
This campaign not only reinforced Coca-Cola’s message of unity but also created shareable content for social media platforms like Instagram and Twitter. So if you’re looking for ways to increase your brand awareness through traditional advertising methods, don’t overlook the power of well-placed billboard ads!
Email Newsletters With Exclusive Deals
By offering exclusive deals and promotions to subscribers, companies can create a sense of exclusivity and loyalty among their customers. One company that has mastered this strategy is clothing retailer J.Crew.
Their email newsletter not only features new arrivals and styling tips but also offers exclusive discounts to subscribers. This creates an incentive for customers to sign up for the newsletter and stay engaged with the brand.
Another example is online retailer ASOS, which sends out personalized emails based on each customer’s browsing history. By tailoring their messaging in this way, ASOS creates a more personalized experience that keeps customers coming back for more.
Email newsletters are an excellent tool for building brand awareness because they allow companies to communicate directly with their audience in a targeted way. Whether you’re offering exclusive deals or providing valuable content like industry insights or how-to guides – make sure your emails provide value so your readers keep opening them!
Brand Collaborations With Other Companies
By partnering with another company, you can tap into their audience and gain exposure to new customers. One great example of this is the collaboration between Nike and Apple.
In 2006, Nike and Apple teamed up to create the Nike+iPod Sports Kit. The kit consisted of a sensor that could be placed in your shoe, which would then communicate with an iPod or iPhone app to track your running distance, pace, and calories burned.
This collaboration was a win-win for both brands. For Nike, it allowed them to tap into Apple’s massive customer base while also showcasing their innovative technology.
For Apple, it gave them an opportunity to expand beyond just music devices by offering fitness tracking capabilities. The partnership was so successful that they continued working together on future products like the Nike+ FuelBand SE fitness tracker.
By collaborating with another company in a complementary industry or niche market segment as yours , you have access not only its existing customer base but also its marketing channels such as social media platforms,email lists etc. This helps build trust among potential customers who may not have heard about your brand before but are familiar with the partner’s product/service offerings.