We use the following trusted sources to research and write our articles:

  1. [] Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies’ Twitter communications
  2. [] Building OTT brand loyalty and brand equity: Impact of original series on OTT services
  3. [] Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers
  4. [] Designing brand identity: an essential guide for the whole branding team
  5. [] Sponsorships and small businesses
  6. [] An exploration of the brand identity–brand image linkage: A communications perspective
  7. [] The impact of brand equity on customer acquisition, retention, and profit margin
  8. [] The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
  9. [] Branding in the digital age
  10. [] The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
  11. [] The impact of brand awareness on the consumers’ purchase intention
  12. [] A model of brand awareness and brand attitude advertising strategies
  13. [] Brand equity: Extending brand awareness and liking with signal detection theory
  14. [] Brand awareness
  15. [] Brand experience: what is it? How is it measured? Does it affect loyalty?
  16. [] How brand awareness relates to market outcome, brand equity, and the marketing mix
  17. [] Digital marketing strategy to increase brand awareness and customer purchase intention (case study: Ailesh green consulting)
  18. [] How to advertise and build brand knowledge globally: Comparing television advertising appeals across developed and emerging economies
  19. [] The effect of brand attitude and brand image on brand equity
  20. [] Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness
  21. [] Revisiting the IMC construct: A revised definition and four pillars
  22. [] Using brand awareness and brand image in tourism channels of distribution
  23. [] Consumer emotional brand attachment with social media brands and social media brand equity
  24. [] Analyzing social responsibility as a driver of firm’s brand awareness
  25. [] Managing brand equity.
  26. [] Brand awareness
  27. [] Nudity in advertising: what influence on attention-getting and brand recall?
  28. [] Social media marketing to increase brand awareness
  29. [] How a cost-effective social media plan can make a difference for small businesses
  30. [] The moderating effect of brand image on public relations perception and customer loyalty
  31. [] The Brand Image As An Element Of Brand Equity.
  32. [] What drives sustainable brand awareness: Exploring the cognitive symmetry between brand strategy and consumer brand knowledge
  33. [] Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
  34. [] Brand awareness