Sources

We use the following trusted sources to research and write our articles:

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2. [sciencedirect.com] Building OTT brand loyalty and brand equity: Impact of original series on OTT services
3. [ceeol.com] Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers
4. [books.google.com] Designing brand identity: an essential guide for the whole branding team
5. [researchgate.net] Sponsorships and small businesses
6. [link.springer.com] An exploration of the brand identity–brand image linkage: A communications perspective
7. [journals.sagepub.com] The impact of brand equity on customer acquisition, retention, and profit margin
8. [emerald.com] The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
9. [depositioneerders.nl] Branding in the digital age
10. [sciencedirect.com] The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
11. [pdfs.semanticscholar.org] The impact of brand awareness on the consumers’ purchase intention
12. [onlinelibrary.wiley.com] A model of brand awareness and brand attitude advertising strategies
13. [tandfonline.com] Brand equity: Extending brand awareness and liking with signal detection theory
14. [nnyagdev.org] Brand awareness
15. [journals.sagepub.com] Brand experience: what is it? How is it measured? Does it affect loyalty?
16. [sciencedirect.com] How brand awareness relates to market outcome, brand equity, and the marketing mix
17. [ejbmr.org] Digital marketing strategy to increase brand awareness and customer purchase intention (case study: Ailesh green consulting)
18. [journalofadvertisingresearch.com] How to advertise and build brand knowledge globally: Comparing television advertising appeals across developed and emerging economies
19. [tandfonline.com] The effect of brand attitude and brand image on brand equity
20. [sciencedirect.com] Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness
21. [tandfonline.com] Revisiting the IMC construct: A revised definition and four pillars
22. [journals.sagepub.com] Using brand awareness and brand image in tourism channels of distribution
23. [emerald.com] Consumer emotional brand attachment with social media brands and social media brand equity
24. [sciencedirect.com] Analyzing social responsibility as a driver of firm’s brand awareness
25. [academia.edu] Managing brand equity.
26. [nnyagdev.org] Brand awareness
27. [journals.sagepub.com] Nudity in advertising: what influence on attention-getting and brand recall?
28. [ceeol.com] Social media marketing to increase brand awareness
29. [digitalcommons.butler.edu] How a cost-effective social media plan can make a difference for small businesses
30. [emerald.com] The moderating effect of brand image on public relations perception and customer loyalty
31. [search.ebscohost.com] The Brand Image As An Element Of Brand Equity.
32. [mdpi.com] What drives sustainable brand awareness: Exploring the cognitive symmetry between brand strategy and consumer brand knowledge
33. [sciencedirect.com] Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
34. [nnyagdev.org] Brand awareness